Project Description
The goal of this project was to promote Landmark Studio & Design and its sister business, Landmark Golf Course Products, through strategic social media campaigns. The primary objectives included increasing brand awareness, boosting sales, and positioning the client as an industry expert. A central feature of the campaign was the “Product of the Week” posts, designed to showcase the company’s diverse catalog.
Using Photoshop for artwork and photo editing, we created visually appealing content for Facebook, Instagram, and LinkedIn. The weekly posts featured specific products and provided key information about their benefits and uses. This consistent approach kept the audience engaged and informed about the range of products available.
A notable challenge was managing content across various markets, including golf courses, college campuses, municipalities, public parks, restaurants, and amusement parks. We developed tailored content to ensure relevance for each market segment, maintaining the brand’s appeal across different customer groups.
Overall, the social media campaigns facilitated effective communication with customers and provided consistent updates about the latest products. The “Product of the Week” posts played a significant role in showcasing the company’s offerings and expertise.
