Project Description
For the Digital Display Advertising project with Waukesha Floral and Greenhouse, our primary goal was to promote their Mother’s Day and Bedding Flower sales through targeted digital campaigns. Leveraging digital display advertising platforms, Adobe Photoshop for graphics creation, and animation tools for dynamic content, we crafted two distinct advertising strategies tailored to different consumer segments.
The first campaign targeted Mother’s Day flower shoppers, emphasizing sentimental themes and gift-giving occasions. Using vibrant imagery and animated elements, we created visually appealing ads that resonated with the emotions associated with Mother’s Day. The second campaign focused on attracting customers interested in bedding plants, highlighting seasonal gardening opportunities and the variety available at Waukesha Floral and Greenhouse.
One of the key challenges we faced was integrating the new branding guidelines of Waukesha Floral and Greenhouse into our designs. It was crucial to ensure that the ads not only captured the essence of the seasonal promotions but also aligned with the updated aesthetic of the brand. Through iterative design processes and close collaboration with the client, we successfully developed ad creatives that blended the new branding elements with engaging visuals and compelling calls to action.
As a result of our efforts, the campaign yielded significant success, driving increased sales and foot traffic during the critical Mother’s Day sales period. The targeted approach and visually captivating ads contributed to higher impressions and engagement rates, effectively meeting the client’s objectives and demonstrating the power of strategic digital advertising in enhancing business outcomes.
